Friday, February 24, 2023

Hey, look! It's that LIV thing!

College basketball has become AAU buckets with shinier shoe and TV deals, and looser morals. Aaron Rodgers has emerged from the dark (literally!) with a higher plane of consciousness, or at least more ideas for screwing with the Packers. And the NBA and NHL seasons keep going on and on and on against all logic.

So it's understandable you might have missed the news that LIV Golf  -- aka, "(Blood) Money For Nothin'" -- opens its second season today at some track down in Mexico.

The usual collection of burnouts, has-beens or back-nine-of-their-careers dudes will be on hand. So will the CW, the only network with whom LIV could ink a deal. Presumably they'll wedge the coverage between episodes of "Nancy Drew" and "Riverdale."

It'll be the usual exhibition of soulless, no-risk golf by a bunch of rich guys who won't be playing for a paycheck, because the paycheck (in the form of appearance fees) already will have been pocketed. But don't take my word for it.

Take the word of Washington Post columnist Sally Jenkins, one of the masters of the form and someone who's never been squeamish about eviscerating institutions that have it coming. Unfortunately for LIV Golf, this time it's them.

Check it out here. Apologize in advance if it's behind a paywall.

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