"Because it's NEWS, Vincenzo! NEWWWS!"
-- Carl Kolchak, ace reporter
Look, I don't know if Deion Sanders can coach his way out of a paper bag, or if his kid Shedeur and Travis Hunter just made him look like he could. I also don't know if he's the most objective guy to analyze media behavior in these here 2020s, seeing how he's spent most of his life either basking in its blandishments or warring with it when the blandishments didn't come.
(Cue clip of Deion dumping a bucket of ice water on TV analyst Tim McCarver back in the day, after McCarver wasn't properly fawning in his commentary.)
However ...
However, when the guy's right, he's right, dammit. Even if he's only partly right.
The other day, it seems, he went off on These Media Types Today, sounding not unlike a certain crabby old fart with whom I am sort of familiar. At issue was a report by Pete Thamel that a kid named Ryan Staub was going to start at quarterback for Deion's Colorado Buffaloes against Houston this weekend. Even though Deion admitted Staub had been practicing with the No. 1s all week, he thought Thamel jumped the gun a tad.
Then he said this: You know, in today's media, we don't care about being right anymore. We just want to be first. And there's no subjection to you when you're wrong. Nobody says nothing. You just go with it. I'm not saying that's the case (here), but that's where we are in the media. Nobody gives a darn about being correct and being right ... I would love to have the integrity we once had with media.
OK, first off, as a crabby old fart who once dabbled in journalism: I'd love to have that, too, Deion.
Of course, I'd also love to have integrity on Wall Street and in the billionaire class and in the corporate medical industry and in law enforcement and the DOJ, and mostly in the Meathead Brigade that runs our American show these days. But one insurmountable task at a time.
Of integrity in media, I'll say this: There's both less than there should be at times, and more than those who've been conditioned to hate and distrust the media believe.
Truth is, America -- or at least its power elite -- has always had a contentious and queasy relationship with the free-press part of the First Amendment, because the closed door is the power elite's bedrock and a free press, if it's doing its job right, exists almost exclusively to kick closed doors open. Sunlight may be the best disinfectant, but the folks at the top of the pyramid are as notoriously allergic to it as a dirty kid is to soap and water.
It's why they spend so much time, effort and money to brand the free press as untrustworthy and dishonest, because doing so keeps that closed door shut tight on whatever griminess they're up to behind it. The Meathead Brigade and its Fearless Leader are hardly the first to take that low road in America, only the latest and most openly totalitarian. Killing the messenger in our allegedly free society -- or at least de-legitimizing him -- has a rich and shameful history.
Which does not mean, again, that Deion is entirely wrong when he says the media cares more about being first than right. With what constitutes media having become extremely sketchy in the Techie '20s, the chances of getting it first and wrong have grown exponentially. And some of those who do that really don't seem to care all that much, or even understand why they should.
But say NO ONE gives a darn about being correct and right?
That's where Deion and I part company. Not that he'd ever know it.
In my scribe days, see, I worked with plenty of people who gave a darn about being correct and right. I know plenty of people who give a darn about it now. They also work their asses off to get it correct and right, even if some of them are young and crabby old farts like me are supposed to believe the young don't know squat from squadoosh.
Sorry, but not this crabby old fart. I know better. And I know they're in turn encouraged (i.e., "threatened within an inch of their lives") by editors who give a darn, too, just like I was. They also understand why: That Getting It Right is the most valuable coin in the realm for a news entity, because if you get it wrong too often you become worthless in the public mind as a disseminator of information. You become ... untrusworthy.
You become, in essence, exactly what those with a vested interested in discrediting you with the public say you are. And therefore you make their job easier, and whatever skeevy stuff they were doing away from the public eye easier to hide.
Does the media get stuff wrong?
Sure it does. Especially when, as previously noted, it's more concerned with beating the competition to the punch than making sure the punch lands with accuracy and authority.
However.
However, do they get it wrong deliberately, as the Meathead Brigade continually insists to an increasingly credulous audience? Do they actually sit around in newsrooms (or in front of their laptops at home, this being 2025) and say, for instance, "OK, what kind of lies can we spread about President Trump these days? And, sports, how are we coming with that Aaron Rodgers Is A Space Alien piece?"
Hardly ever. Or at least the legit news outlets don't.
No, most of the time when a legit news outlet screws up, it's because whoever was in charge that day was either careless or a chronic numbskull or just, you know, human. To be honest, there's more than the usual quota of the latter two in most newsrooms.
You can choose to believe that or not. You can choose to believe "legacy media" is a shameless disseminator of propaganda and deliberate falsehood because it reports stuff you don't want to hear. You can, like Deion, believe it has no integrity whatsoever, and every ink-stained grunt out there is a con man and a liar.
Give me a heads up before you say so, though. Just so I know when to shake my head and laugh.