Every once in awhile something happens that freshens the Blob's perpetually sour-milk attitude about the world in general, and makes it think for a heartbeat or two there might be hope for our species after all.
Today, that something is what's happening to a YouTube company called Good Good Golf, which recently was really Bad Bad.
Gone radioactive, Good Good has, and bless their hearts. This is on account of a YouTube ad it produced to promote a new driver it's co-developed with golf giant Callaway. In the 60-second spot, a male golfer/content creator (Garrett Clark) flies into a rage and shoves a female golfer/content creator (Alexis Miestowski) to the ground because she touched his Callaway/Good Good Golf driver.
"Do not touch my new driver!" he shouts.
Apparently whoever came up with this thought it was hi-larious. Ditto everyone who signed off on it -- including the folks at Callaway, who admitted in a statement they were extremely lax in vetting the thing.
Now, the sour-milk side of me must say I'm not surprised the creators of the ad thought a man pushing a woman to the ground and yelling at her was the height of humor. Under the current Regime, offensive, obnoxious and puerile has become the humor of record. Anyone who says otherwise is a politically-correct snowflake who can't take a joke.
"F*** your feelings," after all, is more than just a T-shirt these days. It's practically official policy.
And yet ...
And yet, Callaway posted the aforementioned mea culpa, and announced it was severing all ties with Good Good Golf, effective immediately.
Dick's Sporting Goods and its golf subsidiary, Golf Galaxy, pulled Good Good products off their shelves.
Golf Galaxy also asked to have its branding removed from the upcoming Golf Channel reality show "Big Break x Good Good", prompting the network to postpone the series debut.
Last but not least, Good Good dropped its sponsorship of an upcoming PGA Tour tournament.
So at least some part of corporate America still retains a bit of common decency, it seems. I find that encouraging, no matter what the sour-milk part of me thinks.
Of course, what the sour-milk part thinks is the clock has started on when some internet troll indicts Callaway, Golf Galaxy and the PGA Tour for the crime of "wokeness." So there's that.