Moneyball

 UCLA basketball coach Mick Cronin likely never set out to play the lead role in "The Perpetually Unhappy Man," the long-running hoops procedural that once starred Bob Knight, Jim Boeheim and a host of other grumps. But he's doing a bang-up job.

The other night, for instance, his Bruins handed No. 4 Purdue its first Big Ten loss in Pauley Pavilion, 69-67. It was a taut thriller UCLA snatched off the Boilermakers' plate with a game-ending 8-0 run, Tyler Bilodeau sticking a 3-ball with 8.8 seconds left to provide the winning points.

Think that made The Perpetually Unhappy Man smile?

It did not.

Instead, Cronin lashed out at the Big Ten in the postgame, sarcastically thanking it for making the Bruins play five of their first seven league games on the road. He also remains less than thrilled with the whole Big Ten thing in general, but reluctantly understands "that's gonna be what it's gonna be."

Somewhere in there, he also said this: "They (the Big Ten) don't care about basketball. Truly."

It says here Melancholy Mick only missed the mark by a hair with that one.

Truth is it isn't just basketball the Big Ten doesn't care about, it's also football. And volleyball. And soccer. And just about any other sport the conference offers.

If it cared about any of them -- or rather, any of the "student-athletes" who play them -- it never would have scavenged UCLA, USC, Washington and Oregon from the ruins of the Pac-12. It never would have scooped Rutgers and Maryland. You could even go back 35 or so years and say it never would have welcomed Penn State to the fold.

But the Big Ten did all that, and not because it had to. Or should have. It did it because TV rights and revenue streams drive the bus here in the merry 2000s, and the Big Ten hungered for those juicy east and west coast markets. What's a Big Ten Network without New York and L.A., after all?

So the conference blew up its footprint, because footprints are as old-fashioned as your granny's lace doilies. Moneyball is the new normal.

Heck, they're even paying the players now to spend all that extra time on airplanes, which means Big Ten commish Tony Petitti and the gang don't even have to feel guilty about it. How great is that?

"But Mr. Blob," you're saying now. "What about academics? What about all the class time the student-athletes will miss kiting around the country?"

Bwah-ha-ha-ha. Ha. Ha.

That stuff went out the first time a school realized there was gold in them thar quarterbacks and point guards, and that was some time ago. Coast-to-coast is the most now, and even Mick Cronin has resigned himself to that. If he's mad at the Big Ten, after all, he should be just as mad at his university, which decided satchels of cash trumped its alleged mission.

UCLA's upcoming schedule, for instance?

Beginning the last day of January, the Bruins play three straight at home, then fly to Ann Arbor and East Lansing for roadies at Michigan and Michigan State. Then they fly back home to host Illinois and USC. Four days after that they fly to Minnesota; three days after that, they're back home to host Nebraska.

All that in 31 days.

But, hey. I'm sure the TV numbers will be huge.