Time now to look in on LIV golf, which is, in fact, still going, despite rumors that it had become the sasquatch of golf tours -- i.e., occasionally glimpsed but never verified.
Well, forget that noise. Sasquatch lives. It's down there in Mexico City this week, playing in front of a gallery of dozens and somewhere in the tangled wilderness of cable/streaming service TV.
It is, as the saying goes, not dead yet. But it's definitely made out the will and checked into hospice.
This upon the news that the Saudi group who threw truckloads of money at mid-list golfers apparently have decided continuing to do so is not a wise investment strategy. So it's looking for an exit strategy.
To those of us with longer memories than most, this does not surprise, because we've seen it before. It's deja lose all over again.
In other words, it's time to re-acquaint ourselves with the Chicago Fire, the Philadelphia Bell and the Birmingham Americans, among others.
They were teams in the World Football League, brainchild of a man named Gary Davidson, who was instrumental in launching the American Basketball Association and the World Hockey League. The ABA and WHA were ultimately successful enough to put three or four of their teams into the NBA and NHL. Davidson figured the WFL could do the same with the NFL.
And so, like the Saudis with LIV golf 49 years before them, Davidson and Co. decided to open the cashbox back in 1974. Like LIV with the PGA, they shoveled mountains of green at both established NFL stars and not-so-established NFL stars. Like LIV, they ... well, overspent, shall we say.
The Memphis Southmen raided the Miami Dolphins for Larry Csonka, Jim Kiick and Paul Warfield. Calvin Hill and Craig Morton signed with Hawaii and Houston, respectively. Ken Stabler signed with the Americans, and Daryle Lamonica with the Southern California Sun.
Eventually, the WFL claimed to have 60 NFL players under contract. Most of those, however, were future contracts; Stabler and Lamonica, for instance, weren't committed to play for the Americans and the Sun until the 1975 season. Ditto Csonka, Kiick and Warfield, who signed to play in '75 for the then-outrageous sum of $3.5 million. But the WFL came apart at the seams midway through that season, all its lofty plans dying in a sea of red ink.
And now, LIV golf, which began with similar fanfare and hubris in 2023. The new tour gave Jon Rahm a reported $300 million to jump from the PGA after Rahm won the Masters. It signed then-53-year-old Phil Mickelson for $138 million, Brooks Koepka for $130 mill, Bryson DeChambeaut for $125 mill and Dustin Johnson for $125 mill. It even gave a guy named Talor Gooch $70 mill to come to the LIV side.
Talor Gooch is 34 years old. He has a world ranking of 967. His lone PGA Tour victory came in 2021 at Sea Island, Ga., and, in 124 PGA events, he missed the cut 43 times.
But the Saudis paid him ginormous sums anyway. And for the money, Gooch and the others got to play in out-of-the-way places in what amounted to a glorified exhibition circuit: No cut, 54-hole events, guaranteed paychecks for everyone.
But down-market TV coverage, and down-market venues. No Augusta National. No Pinehurst No. 2. No Doral, Pebble Beach, etc., etc.
Little wonder the viewership numbers have been so miniscule.
Little wonder the moneymen are therefore thinking of bailing.
Little wonder that Gary Davidson, who's 91 years old these days, is no doubt shaking his head somewhere right now, and muttering, "Damn fools."