Product placement

 The coolest thing that happened in Sportsball World yesterday was not Purdue beating Tennessee in overtime in the Music City Bowl, although that was pretty cool, and epic -- come on, Aidan O'Connell threw for 534 yards and five touchdowns, people -- and the best of the Mobile Phone/Lending Institution/Tax Preparer/Chicken Sandwich bowls so far.

No, sir. The coolest thing that happened was South Carolina coach Shane Beamer bravely taking it like a man as his players dumped a vat of mayonnaise on his head.

This happened because Beamer's Gamecocks beat North Carolina in the Duke's Mayo Bowl, which is another of those awful corporate shill bowls but which actually had some fun with it by dumping Duke's product all over the winning coach. This had to be extraordinarily gross for poor Beamer, but his team won so he was able to smile his way through it.

Meanwhile, Wyoming's players dumped a bucket of french fries on head coach Craig Bohl's head after the Cowboys beat Kent State in, what else, the Famous Idaho Potato Bowl. And so a trend has apparently begun that could eventually end in tragedy.

I mean, pouring a bucket of mayonnaise or french fries or, I don't know, shredded W-2s on the head of the TaxSlayer Bowl winning coach is one thing. But, good lord, what if there's someday another radial tire bowl? Or, worse, another lawn implement bowl, aka the fabled Poulan Weed Eater Independence Bowl?

I can see the screaming, black-bordered headlines now ...

WINNING COACH TRIMMED TO DEATH IN TRAGIC SEARS CRAFTSMAN FOUR-PLY LAWN IMPLEMENT BOWL CELEBRATION.

'At Least He Went Out With His Edges Straight,' Grieving Players Say.

Or, you know, something like that.