LIV golf officially went belly-up yesterday, joining the WFL, the USFL, the WHA and the late, great XFL in the pantheon of failed acronyms.
Challenging the reigning monoliths of your sport is tough duty. And usually thankless.
LIV Golf challenged the PGA, and as with the aforementioned challengers it did so by throwing money around like confetti — and by defying convention.
And so, like, say, the XFL had the running clock and nicknames instead of names on jerseys, LIV Golf was initially 54-hole tournaments with no cuts and guaranteed paychecks for every participant. And like, say, the WHA, WFL and USFL, LIV spent enormous sums to lure established PGA stars.
Unfortunately, also like the aforementioned, the cash outlay eventually proved too rich for even LIV’s well-moneyed backers. After five years and $5 billion, the league called it quits, done in by the usual: Not enough TV money, not enough eyeballs on the product and too many out-of-the-way venues.
Although, like that vintage Derek Sanderson Philadelphia Blazers jersey you found on eBay, maybe someday LIV devotees can score a vintage LIV Golf Andalucia tournament visor. Ya never know.
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